Projects
International Women's Day Campaign
Featuring Amy Gutierrez
As a lifelong San Francisco Giants fan this project was the absolute dream. Especially working directly with such an inspiration for women in media was an experience I will never forget. As lead project manager on this campaign I was able to complete the following:
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script writing​
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creative concept
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day of producer
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post production involvement
Career Fair
Event Marketing
The Career Fair is a project I have had my hands in for the last 4 years on our campus, each year my hands get a little deeper into the project details. Here are some ways I have contributed:
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campaign management
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digital content creation
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website needs
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social strategy
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event planning
Social Media
@seawolfliving
Seawolf Living is our lifestyle brand at Sonoma State University. The Seawolf Living brand is one I directly oversee which includes, social media channels, website, and email. Here are a few of my highlights with our lifestyle brand:
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Over 11K followers across all platforms
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TikTok account that saw a follower growth of 600 in under one year.
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7K website viewers a month
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52% email open rate (national average is 21.33%)
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Check us out!
The All-Inclusive Experience
2021 Enrollment Campaign
ALLEX, more commonly known as the Seawolf All-Inclusive Experience, was created to give students who chose to live on campus various perks and tools to live their best college life. The Pandemic directly impacted college enrollment rates across the world and we had to strategize, plan, an execute with no other option than hitting our goals. Here are a few ways I contributed:
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organic and paid social campaigns
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outreach
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print and digital strategy and content creation
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short format video concepts
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overall marketing strategy per target market: student, and parent
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