Resume
Marketing Experience
2019 - Present
MARKETING AND COMMUNICATION SPECIALIST
Entrepreneurial Activities Marketing, Sonoma State University
Rohnert Park, Ca
-
Create and manage comprehensive marketing campaigns that adhere to communications and brand strategies.
​
-
Utilize a variety of channels including but not limited to digital, print, web, email, social and video.
​
-
Oversee & manage relationships with stakeholders to represent 11 different departments.
​
-
Manage work direction for full-time staff including a graphic designer and 4 part-time employees.
​
-
Develop ambassador program through recruitment, program creation, and weekly meetings.
​
-
Provide creative assistance and direct feedback on video projects from inception to deployment.
​
-
Involved in storyboarding, script writing, day of production, and editing feedback.
​
-
Oversee design and production of brand collateral such as print and digital marketing materials
​
-
Manage social networking opportunities and plans to enhance marketing and communication.
​
-
Directly oversee TikTok channel that resulted in a 600 follower growth in under 1 year.
​
-
Complete regular market research including competitive benchmarking and campaign data analytics to inform decisions regarding strategic marketing direction for enhanced customer targeting
2018 - 2019
MARKETING OPERATIONS AND COMMUNICATIONS COORDINATOR
Entrepreneurial Activities Marketing, Sonoma State University
Rohnert Park, Ca
-
Strategized and developed marketing and communication initiatives for 16 Campus Recreation programs, including print, digital and social media campaigns
​
-
Created and planned weekly social media content for Campus Recreation social platforms, including Facebook, Twitter and Instagram.
​
-
Maintained a constant awareness of visual trends and created opportunities for implementation in media projects weekly.
​
-
Project manager for all marketing and communication plans.
​
-
Organized the launch of the Handshake campaigns on our campus resulting in 800 student sign-ups in four months.
​
-
Led marketing campaigns for Career Fairs, which resulted in over 1,000 attendees.
​
-
Launched full department re-brand in under 1 year.
Education
2017 - 2018
MARKETING AND PUBLIC RELATIONS ASSISTANT
Career Center, Sonoma State University
Rohnert Park, Ca
-
Exercised customer service through building vendor relations with over 20 employers.
​
-
Marketed annual Career Fair in under six weeks resulting in 625 attendees.
​
-
Created student workshops and information sessions.
Leadership & Community Engagement
2017 - 2018
PANHELLENIC PRESIDENT
Fraternity & Sorority Life, Sonoma State University
Rohnert Park, Ca
-
Managed the Executive Board comprised of eight members and facilitate bi-weekly meetings.
​
-
Oversaw eight Panhellenic sororities totaling over 950 students, and serve as the Panhellenic liaison when working with the Interfraternity and MulticulturalGreek Councils.
​
-
Facilitated bi-weekly meetings for the Panhellenic community to discuss upcoming events, chapter news and to address any council concerns.
2016 - 2017
NEW MEMBER COORDINATOR
Alpha Delta Pi, Sonoma State University
Rohnert Park, Ca
-
Managed a budget of $1,500 used for the purchase of supplemental gifts and supplies for new members.
​
-
Mentored and retained 44 new members throughout an 8-week education process.
​
-
Engaged new members in one-on-one meetings to ensure their membership
Areas of Expertise
Brand Development
Project Management
Marketing Operations
Digital Storytelling
Social Media Strategy
Creative Conceptualization
Programs
Microsoft: Word, Excel,
Powerpoint
Email Marketing: Constant Contact
Adobe Creative Suite: InDesign
Project Management: Asana
Website: SquareSpace, Drupal
Social Media: Sprout Social, Hootsuite,Facebook, Twitter, Instagram, TikTok
Education
Sonoma State University, 2019
Bachelor of Arts Communication and Media Studies
Minor in Sociology